GloStra - Global Strategy
The empirical and conceptual work in Glostra focuses on:
- 1. structural causalities determining the evolutionary paths of industries and firms
- 2. corporate strategy and society
- 3. competitive dynamics between firms and industries
- 4. business model evolution.
The core mission is to enhance ways to think about strategy and help business organizations to acquire competitive advantage via systematic and intelligent analysis of firm-industry relationship. Indeed, the added value of Glostra is not in the answers found but in the emerged new questions and fresh perspectives.
An important feature of Glostra is the use of the most sophisticated social media applications. In this respect, GloStra is taking an initiative to be in a leading position in Web 2.0 as a channel to disseminate research outputs.