Global Strategy - blogThis is the blog section of Glostra website
Sep
07
2010
Aalto TroopersPublished in yliopistouudistus, Aalto yliopisto by Juha Antti LambergAalto University’s (www.aalto.fi) aim to be a ’top university’ or a ’leading university’ has created a fair amount of anxiety among current faculty. That is, the goals are clear yet the means are either unrealistic or obscure. E.g. to reach University of Turku (www.utu.fi) in Shanghai rankings we should publish at least three times more ISI listed articles than we do today. Anyone can make judgments of how probable this is.
Yet, now Aalto University has opened its recruiting policy (http://www.aalto.fi/fi/about/careers/). The advertisement text is rather shallow but the below picture is clear enough in its message: Aalto needs super-humans a’la Starship Troopers (http://www.imdb.com/title/tt0120201/): "Newsreel announcer:Young people from all over the globe are joining up to fight for the future.
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Just have to wonder the pr-dept and their idea of recruitment, what do they want to communicate? "Join us, get great pecs! (and a girl with great pecs too)"
Or maybe it's an unconscious submission - we look very good indeed - in the virtual world!