Global Strategy - blogThis is the blog section of Glostra website
Aug
15
2008
Specialize? Or diversify? Or do Both? - Niche Width Strategies in Emerging, Technology Based IndustriesPublished in Conference Paper by GloStra TeamMattsson, Juha T.; Järvinen Joonas M. J. (2008).Download file: 'Specialize? Or diversify? Or do Both? - Niche Width Strategies in Emerging, Technology Based Industries' Paper presented at the Scancor 20th Anniversary Conference, Palo Alto, Nov 21-23, 2008 AbstractThis paper contributes strategy and ecology research by conceptually elaborating how generalist vs. specialist strategy affects firm survival in emerging, technology based industries that operate below carrying capacity. A fundamental notion is that firms may adopt generalist/specialist strategies independently in two key dimensions of the underlying environmental niche: (i) output markets and (ii) technology. It is hypothesized that firms that holding a broad technological scope (i.e. technological generalists) have better chances of survival. At the same time, firms holding a narrow market scope (i.e. market specialists) will survive better. Two empirical tests on data from the modern biotechnology industry in Finland between 1973-2006 provide full support to the hypotheses.
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