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Nov 01 2007

Strategy with a flavor of common sense

Published in strategy, Blog by GloStra Team  

Juha-Antti Lamberg, Henri Schildt and Juha Mattsson had the opportunity the share their knowledge in the Journal of Helsinki University of Technology, Polysteekki, which had a theme issue on strategy. In the editorial Lamberg pointed out how the brand of strategic research is believed to have all the answers to business operations success.

In the theme article Lamberg, Schildt and Mattsson discussed about the real aspects of strategy, thus creating a more down to earth approach. It is important to share realistic views of strategy to students, so that the future workers and leaders will have a more realistic approach to strategy. After a various strategy insights from our GloStra researchers, the main message culminated into having a flavor of common sense with strategy.

The whole articles can be read from here on pages 3 and 12-15 (in finnish).


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