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Oct 11 2003

The River Metaphor for Strategic Management

Published in Article by GloStra Team  

Authors:Lamberg, Juha-Antti and Parvinen Petri (2003).Download file: 'The River Metaphor for Strategic Management' European Management Journal 21:5, pp. 549-557. Open access post-print version.

The Abstract

This article introduces a new metaphor for strategic management, namely, that of the strategy river.

In comparison with the frequently used concept of path-dependency, the strategy river emphasizes time and timing, co-evolutionary interplay between strategies and institutional environments, strategic momentum and the systemic nature of decision-making. Based on the scrutiny of its theoretical underpinnings, we argue that the strategy river metaphor is based on an alternative paradigm of organizational evolution. Furthermore, the river metaphor is perceived with respect to many realities of managerial decision-making.

Author Keywords: Strategic management, River metaphor, Path dependancy, Decision-making, Organizational evolution


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