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Nov 09 2007

Valuing Facebook

Published in Blog by GloStra Team  

Jaakko Aspara, a GloStra researcher, wrote an opinion to the Kauppalehti about Facebook's value.

To summerize the main points of the opinion:

 

Although Microsoft paid 240 million dollars and received 1,6 % share of Facebook, it doesn't correlate to the real value of the company. The important thing to notice is that Microsoft received also exclusive rights to manage the advertising of international Facebook sites and to provide a digital advertising platform through Facebook. Considering this, the trade was more like a strategic alliance, than a simple trade of 1,6 % of shares.


Olli Herrala, a reporter for Kauppalehti, criticized Aspara's opinions in his blog on 3.11. Aspara answered to his critics and thus explaining the situation even further.


Read the unedited opinion of Jaakko Aspara from here.

Olli Herrala's blog post on the value of Facebook and Aspara's reply can be read from here.


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