Authors: Aspara, Jaakko; Tikkanen, Henrikki; Järvensivu, Paavo and Pöntiskoski, Erik (2007).Download file: 'Exploration and Exploitation on Two Dimensions: Product/Technology and Customer/Market' EMAC 2007, 36th European Marketing Academy Conference, 22.-25.5.2007, Reykjavik, Iceland.
Abstract
It is increasingly viewed that in order to have sustained performance and success, firms should engage in two types of innovative activities: exploitation and exploration.
