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Oct 11 2003

The River Metaphor for Strategic Management

Published in Article by GloStra Team | Comment (0)

Authors:Lamberg, Juha-Antti and Parvinen Petri (2003).Download file: 'The River Metaphor for Strategic Management' European Management Journal 21:5, pp. 549-557. Open access post-print version.

The Abstract

This article introduces a new metaphor for strategic management, namely, that of the strategy river.

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