Authors:Aspara, Jaakko (2007).Download file: 'Emergence and Translations of Management Interests in Corporate Branding in the Finnish Pulp and Paper Corporations.' Doctoral dissertation, Helsinki School of Economics HSE, Helsinki, Finland.

Keywords: Metsäteollisuus; Paperiteollisuus; Selluteollisuus; Yritykset; Brandit; Business-to-business; Markkinointi; Suhdetoiminta; Sisäinen markkinointi; Johtaminen; Innovaatiot; Forest industry; Paper industry; Pulp industry; Companies; Brands; Public relations; Internal marketing; Management; Innovation