In a dynamic business environment, companies face an increasing need to adopt and develop new abilities to understand and develop company and industry level strategies and business models to create competitive advantage.

Some companies face the strategic challenge of managing simultaneous operations in several new and old markets in many societies with different characteristics. In mature markets it is vital to maintain a constant stream of potential entry points to new markets and businesses, whereas in growing markets the key is to find a balance between strengthening existing capabilities and experimenting with selected, potential business models. At the same time, other companies face pressures to innovate radically new business logics to survive and reposition themselves in a hypercompetitive market.

An underpinning dilemma in all these situations is to what extent companies may build on their existing capabilities and how to nurture fresh ways of strategic thinking and business models.

Our research is set to address the above challenges in strategic management by following four general principles:

1. All our research needs to have an element of innovative conceptual development
2. The research follows rigorous academic analytical traditions
3. A cross-disciplinary approach is encouraged
4. Focus on comparative analyses across industries and time without sacrificing in-depth contextual understanding